MONSTER GUTS GUMMY CANDY™
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Monster Guts Gummy Candy is an original product concept and an exploration of unique packaging design. Recalling the irreverent, slime obsessed, gross-out humor of the 1980s, Monster Guts transforms a boring bag of candy into a fun, interactive experience.
Product and Packaging Design Concept
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American Advertising Awards 2021-2022
AAF Orlando
Best of Show: Student
Gold ADDY: Packaging (Student)
Silver ADDY: Illustration (Student)
AAF District 4
Silver ADDY: Packaging (Student)
“My kid loves Monster Guts Gummy Candy, but I think it’s gross and I hate it.”
— Somebody’s Mom
“I once saw someone eating Monster Guts and I wanted to barf.”
— Anonymous Grown-Up
Concepts and Prototypes